Diamond Engagement Rings: History and the 4Cs
![Image of a diamond engagement ring in a red proposal box](https://www.westlakegold.com/wp-content/uploads/2023/04/katelyn-macmillan-X1504kwZTnI-unsplash-1024x684.jpg)
The modern diamond engagement ring as we know it today was popularized by De Beers, a diamond mining company. In the late 1930s, De Beers launched the famous “A Diamond is Forever” advertising campaign, which promoted the concept of diamond engagement rings as a symbol of eternal love. The campaign was a huge success, and […]