10 Luxury Watch Brands You Need to Know

Image of two designer watches on a desk. Luxury watch brand.

The name on a watch dial can tell you a lot about the history, quality, and durability of timepieces.

There are hundreds of watch brands in operation today, each with its own personality and approach to watchmaking.

Why A Luxury Watch?

Watches can serve as an investment in addition to being a classy accessory and functionality. The luxury watch market is forecasted to grow by $1.64 billion between 2020-2024. The key driver behind that growth is premiumization through product design and innovation. For investors and individuals looking to hedge their money, luxury watch brands could be a rewarding and stable investment.

Rolex

Represented by a crown logo, Rolex is considered the “king” of luxury watches, famously worn by many historic figures and contemporary celebrities. Rolex is an iconic brand that many types of watch collectors are drawn to – all who appreciate a truly well-made timepiece. The range includes classics like the GMT Master, Day-Date, and Cellini. Meanwhile, the Submariner, Daytona, and Datejust enjoy the highest demand.

Rolex watches are among the most collectible, holding their value. New models can sell for above MSRP on the secondary market and vintage Rolex is the subject of the most active and passionate watch collecting.

Looking to sell your Rolex? Contact us today for a free consultation.

Patek Phillip

Alongside Rolex, Patek Philippe is widely regarded as one of the most prestigious and collectible names in watches. The historic brand is known for its refined and complicated designs that often auction for extremely high prices. The legendary Swiss watchmaker is one of the most expensive brands in the world, boasting the 175th Commemorative Grandmaster as their finest. Universally appealing, Patek Philipp watches are common to high-end purchasers.

Cartier

Cartier is often thought of first as a jeweler, but the company is also considered one of the most important historical watchmakers in the world. The French company pioneered early wristwatches and continues to make some of the most recognizable models today.

Richard Mille

Mostly costing in the six-figure range, Richard Mille watches typically have complicated movements, tourbillons, untraditional materials, aggressive sizing and flamboyant styling. It is often associated with high-flying celebrities and a topic of conversation. With unique innovation and technical expertise, Richard Mille watches offer wearable luxury.

Do you have a gold watch? Want tips on how to sell your gold items? Read Westlake’s guide here.

Vacheron Constantin

Vacheron Constantin is the oldest watchmaker in Switzerland, and has been in the business since 1755. Over the years, the respected watchmaker has welcomed high-profile customers, ranging from Napoleon Bonaparte, the Duke of Windsor, and multiple popes. The 1929 King Fuad I pocket watch, a highly complicated piece was originally gifted to King Fuad of Egypt, who reigned from 1917 to 1936.

Jaquet Droz

Known for master crafters in watchmaking and decorative expertise, Jaquet-Droz is a luxury brand that’s nearly 300 years old. Featuring hand-crafted birds and scenery, Jaquet Droz’s limited edition Tropical Bird Repeater is perhaps one of the most unique timepieces still around today, featuring vibrant peacocks, tropical leaves, hummingbirds, toucans, dragonflies, and waterfalls.

Audemars Piguet 

Boasting tradition and focus on producing mechanical creations unimaginable by other watchmakers, Audemars Piguet has been around for over 130 years. The Royal Oak collection is probably the most recognizable, along with the Tourbillon Openworked Only Watch Edition, watches ranging from ideal for the active elite to purely luxury timepieces.

Ulysse Nardin

Ulysse Nardin creates intricate watches with a naval theme, placing the brand in an exclusive place in the watchmaking industry. One of its most notable pieces, the platinum Royal Blue Tourbillon features a blue crocodile strap and sapphire glass. This watch boasts a diamond strap. The piece features 568 baguette diamonds and 234 sapphires.

Looking to sell your used watch or timepiece? Contact us today for a free consultation.

A. Lange & Söhne

The German-made brand Lange and Söhne stands out in the world of wtachmaking for its tasteful and classy creations. With just 100 in circulation, one of the brand’s finest pieces is the limited edition platinum Datograph Perpetual. This watch boasts an elegant alligator strap. And the 876-part Grand Complication takes a year to make. It is housed inside a large gold case that’s 50 millimeters in diameter and 20 millimeters thick.

Hublot

Luxury brand Hublot was founded by Carlo Crocco in 1976. It set a new standard by using the first natural rubber strap. The Big Bang collection is a popular choice when it comes to elegance. It raises the bar in high-end sports watchesRaising the bar in high-end sports watches. Topping the list as the most expensive is a watch called The Hublot – the masterpiece features 1,200 diamonds.

Whether you are looking for your next timepiece to accessorize with, or for a timely investment in a luxury piece – any of these brands is a great choice.

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I've sold gold at Westlake Gold a couple times, and the experience has always been top notch. Unlike some less scrupulous precious metal buyers, Westlake will give you fair value for the metals you bring in. This is my go to and I highly recommend anyone to make this their first stop when selling gold or silver

Jason Quintana October 10, 2026
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First time coming to the Westlake Gold and my experience didn't disappoint There is a reason why this place receives such good reviews. They are fair, honest, communicative, and professional I will use them again and I highly recommend.

Donald Hayes October 6, 2026
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Very simple and easy experience. I would have liked to know how many grams my items totaled however. I left feeling uncertain if I received the right amount for whatever the total weight was.

KaysaLove October 5, 2026
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I had a wonderful experience selling my gold at Westlake Gold. Joel took the time to look at each piece I brought in and was honest about the few that weren’t worth anything, which made me trust the process. He was friendly and professional throughout, and the whole visit was easy. I would definitely recommend them to anyone looking to sell gold.

Christine Brown October 3, 2026
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Sheri Danos October 1, 2026
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Honest no pressure transaction. Just what I wanted.

Paul Diggs September 30, 2026
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They were kind, excellent, fair and transparent. I will use them over and over again and I would highly recommend them to anyone.

Lindsay Leimbach September 28, 2026
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Dave Lane September 22, 2026
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Prompt courteous service. Very Knowledgeable. I appreciated the education more than anything. I sold a Rolex datejust for a very fair price.

Chris M. McBrearty September 15, 2026
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Excellent experience as always doing business with Westlake Gold!

Loren N. Kaplan September 3, 2026
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Great experience. Worked with Nikki twice over two weeks. Very clear and transparent process. Would recommend!

Michael August 31, 2026
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Every time I have gone in, has been nothing short of an exceptional experience! This most recent time, was above and beyond what I expected, which was already wonderful service. I always and will continue to send friends and family their way. Highly recommend Westlake Gold!

Alexa Lynsay August 30, 2026
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brought in a bunch of gold that was my mom‘s and my father‘s and they were very honest with me on the pricing and I was surprised at how much money I received for trading and all this gold. I’m definitely gonna be back with my kids for the jewelry that my mom left them

Sasha Maksic August 28, 2026
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I had a very positive experience when I sold my silverware at Westlake Gold. They were very professional and knowledgeable. I went to Gold Union nearby and they tried to take advantage of me and offered less than one tenth of what I got from Westlake Gold.

Maurice Feldman August 22, 2026
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Nicole was great. Very patient and thorough!

Lawrence Byer August 19, 2026
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If I could give 10 stars, I would. Knowledgable and professional team led by Joel who took time to explain the process and pricing for full transparency. Excellent experience.

Marianna Shapiro August 17, 2026
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First time going here! I went in for my consultation and Patricia was so knowledgeable and kind. I can’t wait to come back and be pampered by her again! Highly recommended this company and Patricia!

Emily Seymour August 14, 2026
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WESTLAKE GOLD is a professional company that knows its business well. My transaction was easy, quick, and fair.

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They made the process very quick and easy . The lady that helped me was very nice. Felt safe and gave me top dollar for my items. Would highly recommend

edward August 12, 2026
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I had a great experience at Westlake Gold. They are fair, honest and accurate. I highly recommend going there.

Denise Rozenboom August 11, 2026
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Westlake Gold is the best in the area, it was recommended to me by a friend and it did not disappoint. Nikki was very helpful, very professional, considerate and nice. They are an honest business, have current equipment and pay a very fair price. Just to put it in a perspective, they paid me 5 times more than another place in Westlake, that keeps sending flyers. There was no hassle and their check cleared overnight. I will definitely use their services again.

Arous Dabagyan August 10, 2026
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They were very nice and helpful! Made the process much better!! Thank you!

Jennifer Campbell August 6, 2026
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Jerry Ostrowiecki August 5, 2026
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Absolutely go to Westlake Gold to sell your gold jewelry. Very fair and explains the whole process.

Debra Punch August 5, 2026
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Very honest and professional

Bradford August 2, 2026
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Had a silver medallioin which Westlake Gold evaluated for authenticity using 3 different instruments. The daily silver strike price was updated continuously on the display board which took any guess work out of the discussion. Just previously I had the medallion appraised by another silver/gold shop which greatly undercut the price. I feel I got a fair price at Westlake Gold where I was offered 12% below the strike price. The other gold/silver shop offered me 29% below the strike---adios to them. I feel you will get a good evaluation of your asset and a fair deal at Westlake Gold.

B&K K July 30, 2026
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The staff was welcoming, very helpful, extremely knowledgeable and very nice!!

Randy Pentis July 28, 2026
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Very knowledgeable and fair prices

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I had a great experience here! Nikki was so kind and lovely. I met Joel briefly, and he was great. This business is run with honesty and integrity.

Susan Francisco July 2, 2026
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Westlake Gold was very professional and trustworthy. I appreciate doing business with them.

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Professional services

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It was a very good experience. After I collect a few more items I will use them again. Very polite and great with customer service.

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Great service. Very knowledgeable and courteous. I would recommend them to all my friends. A wonderful local business.

David Saul June 10, 2026
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I recently visited this store and couldn’t be more impressed with the experience. From the moment I walked in, the staff were welcoming, professional, and completely transparent throughout the entire process. They took the time to answer all my questions without any pressure and made sure I felt comfortable every step of the way. In an industry where trust is everything, this team truly stands out. There were no hidden fees, no surprises — just honest, straightforward service from start to finish. You can tell they genuinely care about treating their customers with respect. If you’re looking for a place that combines professionalism with integrity, I highly recommend this store. I left feeling confident and satisfied, knowing I was dealt with fairly. I’ll definitely be coming back and will be recommending them to friends and family without hesitation.

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I found Westlake Gold to be very honest, straight forward, knowledgeable, and took the time to clearly explain everything with buying/selling valuables. They offered the best prices for my family jewelry! It was a pleasure working with Joel at Westlake Gold and I'll go back to him for the best honest pricing and a seamless experience.

Ken Tong May 30, 2026
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This is my second time with westlake gold and I would definitely come back. He was kind enough to take my stones and diamonds out of my rings and necklaces. Which I truly appreciate as those have sentimental value to me. Thank you for your kindness and professionalism!

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Patty Behringer May 26, 2026
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Great experience, will definitely use them for all future gold and silver selling

Cheryl Donaldson May 25, 2026
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Very nice service and friendly assistant! We will definitely come back and recommend to others

Brian Hammer May 22, 2026
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This was my first time at this business selling my gold and I gotta say that Joel knows his stuff and he’s been in the business for a while. He treated me with respect and courtesy, and he gave me honestly the best pricing for a gold dealer of all of LA County and I’ve been in the business myself as well for a little bit so his pricing is extremely competitive. He explained the process very easily, tested all my pieces and gave me prompt payment. I’m going to be doing business with him more and bringing him a lot of more customers. I really appreciate him. :) 5/5 stars totally recommend Baron

barry May 12, 2026
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Joel is professional and fair with prices . Enjoyed chatting with and learning from him. I recommend him for his honesty.

M Day May 12, 2026
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A+. Great guy, good service and very fair.

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Westlake Gold is the most professional, trustworthy and competent trading shop.

Parul Narain May 3, 2026
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Just loved doing business with honest and loyal people like Joel I will be back and sending all my friends to him thank you to mark too

Chris Aber May 2, 2026
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I brought in three troy ounces of silver and I could not be happier with the experience. Very professional and paid a high rate for the metal. Will definitely be bringing back more in the future.

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Easy, comfortable experience. So trustworthy, fair, and helpful.

Lauren Daniels April 24, 2026